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December 21, 2007

problems you didn't know you had

I once read in a business book a (possibly apocryphal) tale that went as follows:

A big news story came out about how there were a shocking number of rat parts in commercial cat food. One company decided to capitalize on this by coming out with a product called "NO-RAT CAT FOOD."

Despite the fact that it was, indeed, the only cat food guaranteed to have no rat parts, it sold terribly and was discontinued -- it seemed people didn't like to see the word "rat" on their cat food, even in the context of "Really, there are none in here!"

I mention this because I have purchased a bottle of fish oil capsules that claim to have a gelatin coating that doesn't dissolve until the capsule reaches the lower intestine.

The claim on the label? "NO MORE FISH BURPS!"

I can't believe I own a product that mentions something called "fish burps."

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2 Comments:

Anonymous Anonymous said...

But...don't cats eat rats and mice? Isn't that, you know, kinda the reason they exist?

8:21 PM  
Anonymous Anonymous said...

The USDA regulations allow a certain very small percantage of rat claws into industrial made hamburger meat for such places as McDonalds and Burger King etc...

10:14 PM  

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