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Brooklyn Gentrification Reaches New Heights!

April 14, 2009

I was in the soup aisle at Sunac Natural Foods last night. Sunac is a large, 24 hour health food grocery store located at Union and Metropolitan, right near the L train stop at Lorimer. I go there often after my Monday night shows at Pete’s Candy Store. Sure, it’s a little expensive, but it’s very convenient.

Prior to last night, the most outrageous prices I had seen in the store were $18 for almond butter, and $20+ for Burt’s Bees various hand/foot/body/face/shaving goop.

Next to the carton of vegetable stock I was thinking of purchasing were unassuming looking cans of “Whole Truffles” and “Truffle Juice.”

I thought, oh, how tasty (I imagine — I’m not totally sure what truffles actually taste like). You can buy truffles and their juice at the grocery store and put them in soup (I guess). I picked up the Whole Truffles:




And the Truffle Juice?




Not a mistake. In the ‘burbs, Walgreens keeps pregnancy tests and Mach 17 Time-and-Space-Bending Razors behind the counter because those things cost, like, $18. The $99.99 cans of truffle juice were just sitting on the shelf. Next to beans.

To think, just a few years ago this neighborhood was all falafel and pierogies.


3 Responses to “Brooklyn Gentrification Reaches New Heights!”

  1. Vicki (Jen's Mom) on April 14th, 2009 6:33 pm

    If it’s true “you get what you pay for”, then the truffles should be good.
    In the ‘burbs world of bargain prices, Chesapeake, Va based Dollar Tree sells pregnancy tests for… dollar. Would you trust the results?

  2. Chris on April 16th, 2009 8:05 pm

    Thank YOU just for being you. Though LA beats NYC. ;-)

  3. Dear Everyone, I Have Now Approved Your Blog Comments, and Thank You | Jen Is Famous on September 24th, 2009 8:04 am

    [...] response to my spotting a $99 can of truffles on sale at a Williamsburg grocery store, Chris, strangely, told me that LA is better than NYC (are [...]

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