Bullish: Marketing Yourself Without Being An A**hole
August 8, 2012
Why Do Some People Market Themselves Like Douchebags?
I think about this a lot. I don’t make a lot of money writing Bullish. I do know how I could make more money doing this, but I make good money in my other professions, and as I always say — Don’t take business advice from people whose only business is giving business advice. That is what we call a pyramid scheme. (I do plan to publish a book. Other plans are in the works.)
Here are some things other coach-type people have been doing: Stretching every one-sentence piece of advice into a five-minute video; posing on a hardwood floor, wearing a bandage dress; trademarking phrases like “Trust Yourself,” as in, “This webinar will teach you how to Trust Yourself™!” More »